You know me, I love good meat. And even better, meat with a story! I recently came across a company called Serious Pig. The name caught my eye, I liked the boldness of it. Serious Pig is the brainchild of friends George Rice and Johnny Bradshaw, who wanted a nicer snack to eat in the pub, rather than your typical crisps and pork scratchings. And so, their ‘posh pepperami’ was born. They’re now based in Peckham, not too far from me, in South London.
I was sent both their Classic and Chilli & Paprika salamis, and they were both fantastic. I think I preferred the latter as it was a bit more unusual, but both were the perfect snack. Much nicer than a pepperami, I would like to point out, and more satisfying as a snack than some nuts or crisps. Let’s face it, if it’s meaty, it’s always going to be satisfying! (unless you’re a veggie, but then you’re probably not reading this post!…)
Another thing I really like about the business is their ‘pick a pig’ campaign. The aim of this is to stop brands misleading customers about unhealthy, overly processed junk food, to educate people about where their food comes from, and to get the country snacking on more authentic products. As part of the campaign, Serious Pig is giving its customers the choice to select the pig which will be used in its next batch of snacks (either the Tamworth or Saddleback), in a bid to get people thinking more about what they are eating. Here’s a video they made, about the difference between the two breeds of pig:
I really like what they’re doing and hope that the product will go far. If you’d like to try it out, it’s available to buy online at Ocado for £1.49 or three for £3.60. You can find out more on their website here.
I was sent samples for review purposes by Manifest London and Serious Pig, but did not receive any payment. All views are my own.
*Images taken from Serious Pig’s website