An Icelandic Breakfast with Arla Skyr Yogurt
Yesterday morning I was invited for breakfast to mark the launch of Arla’s new Icelandic Skyr yogurt. The event was hosted at The Ham Yard Hotel, tucked away behind Piccadilly Circus, and is one of the hotels in the Firmdale Group. I’ve held PR events at many of their others, but this was my first visit to The Ham Yard. And it’s pretty incredible! I confess to being a typical (gluttonous!) Brit when it comes to breakfast – I just love a good English brekkie at the weekend! On weekdays I tend to either go all out (when I’m being especially naughty, a bacon bap or a croissant) or nothing at all (which is more likely). So I was keen to hear what nutritionist Charlotte Stirling Reed and Arla would have to say. Iceland seems to be becoming increasingly ‘en vogue’ of late – trips to Reykjavik appear to have become more popular (either that or they have some very good PR and Marketing people!) and the recent Sky Atlantic TV programme ‘Fortitude’ …